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I was invited by Moneycontrol.com to participate in their ‘Letters to the Finance Minister’ series as part of the run up to budget 2013. Nike Air Max 2017 Heren zwart The letter is here but you can see the original here. nike air max 2017 pas cher

Dear Mr Finance Minister, I am writing to you as an Internet entrepreneur in India. Nike Air Max 2017 Femme Fjallraven Kanken Big Like many others, I too returned from the UK to participate in this buzzing entrepreneurship economy. In India, ideas for start-ups are dime a dozen; the real challenge is implementing them. Under Armour Curry 6 We are in dire need of the government easing the regulatory overhead for start-ups. Make It Easier A typical businessman in India has to pay income tax, service tax, value-added tax, excise duty, shops and establishments’ tax, professional tax and also participate in employer provident funds and employee state insurance schemes. Asics authentique nike air max 2016 goedkoop Each tax is managed by different departments and involves various compliance activities including monthly payments, quarterly returns and annual returns. Each state has different rules with different forms, which change on a regular basis. With Software as a Service (SaaS) and Cloud Computing trends, traditional definitions of VAT and Service Tax do not apply. Nike Air Max 2017 Most IT companies are now charging both goods tax and service tax simply to ensure compliance. First, I request you to rapidly roll out the unified GST to simplify taxation. adidas 2017 pas cher Maglie New York Knicks Second, I request clarity on taxation for tech companies with respect to VAT versus service tax. Working capital schemes don’t work Payment collections are the bane of every small business in India. India’s domestic clients have higher debtor days and higher bad debt ratios. nike pas cher Air Jordan 6 Retro Young companies need support to weather the storms. The government has great schemes like CGTMSE (Credit Guarantee Fund Trust for Micro and Small Enterprises). under armour pas cher Greyson Lambert UGA Jersey Banks are also supposed to provide SME credit of upto Rs 5 lakh without demanding any collateral. nike air max 1 ultra moire femme Nike Air Max 2017 Heren But these banks are very hesitant to offer these schemes and they almost never offer them to IT start-ups due to lack of stock/inventory. My third request, Mr Finance Minister, is to strengthen working capital schemes Prepare kids for the marketplace The mainstream higher education curriculum is a complete mismatch for the industry’s requirements. Fjallraven Kanken Mini Students have to take up additional corporate training programmes to ensure employment.

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Jun 14

I had the opportunity to attend a CMO event for Octane’s 2012 eMarketing report launch. Other than a good networking opportunity, it was a source of great insight. Annurag Batra of exchange4media fame was part of the panel and one of his insights stood out strong in my mind.

” The CMO and CTO are not spending enough time together. Air Jordan 3 Uomo Instead, the CMO’s are spending too much time with the media fraternity”

You can also catch his views on trends for 2013 at India Marketing Review. chaussures adidas In a separate conversation with digital manager for a fast moving healthcare company, she said,

“With people getting used to Tata Sky +, the ads are not working as before. Todd Gurley UGA Jersey So there’s no choice but for brands to move towards digital”

This is the genesis of Digital Digital. In our work with Fortune 500 companies and with startups, we have realised that the ability of a brand to differentiate in marketing is becoming heavily tech dependent. Asics Gel lyte 3 Pas Cher Tech here means data and granular analytics. nike air max 2016 wit It means mobile and the possibilites of augmented reality that comes with it. Nike Air Max 2017 Heren zwart It means responsive design to adapt to multiple browsers, devices and environments. Nike Air Max TN Homme It means email vs. SMS. It means video and viral and viral videos. It means content. Lots of it. And understanding how the search engines get through to that content. It’s about gesture recognition a la minority report. Scarpe Kobe 11 It means user experience testing Digital Digital is an attempt to provide that bridge between the CMO and CTO. air max pas cher It’s a resource platform for tech trends for marketing. Nike air max 90 pas cher It’s a platform to showcase demo’s and prototypes. Thanks for the articulation Annurag.

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Jun 14

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Jun 14

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