Jul 31

I had a great July with the team in Bangalore … here are some pics

(Please excuse the pink shirt.)

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A birthday, team lunch, cricket Saturday, two interns were offered permanent positions, movie night, a farewell ūüôĀ and of course training exercises combined with quarterly strategy discussions.

Looking forward to the next 90 days. We have 5 new interns joining us straight from the NITs as part of the FTP (Fresher’s Training Programme)

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May 28

Ok – maybe Oliver Twist had it tougher than me. But telcos are sure making it tough for the digital citizens to give them their money.¬†With the Mercury touching 44 Degrees Celcius… my modem (+ inbuilt wifi router) konked off after a decent 3-4 year service (never once turned it off).

I gave a call to our service provider, airtel, but they weren’t that friendly. I was faced with a bill for a new modem+router, so I thought this is an incentive for me to explore new providers. Chalo – they have bigger battles to fight out with the moving target telecom policy and the associated scams

.

So, I googled for keyphrases such as Broadband Delhi, broadband delhi plans, cheap broadband plans etc. Like most googlers, I didn’t bother looking beyond top 6-7 results.

– MTNL seemed to have the best organic results.

– Airtel, reliance, tata photon, aircel, hughes (for business) seem to be front runners in Google adwords

– I felt the need for a price comparison site – which is fairly common in western markets. I found a couple

Price India –¬†What kind of price comparison site doesn’t give you links to the product page if you want to buy it. They should also put in dates because price information is going to change frequently.

Broadband Plan –¬†Terrific comparison interface with some nice interactions – you can filter on the plans using a slider for cost, speed or data usage limits. Or you can do any combination of the three.¬†It’s a pity that they haven’t mentioned dates either and once you’ve decided ¬†which plan you like – the contact details are corporate addresses and generic URLs.

The real switching cost – trying to choose a broadband plan

So from top of my mind, I could think of airtel, tata, reliance, tikona and MTNL. So I decided to look at their broadband plans or order a new connection online (HA!)

– Each provider has atleast 10 plans based on permutations and combinations data usage, speed and cost.

–¬†Choosing the plan is a tough proposition – but the telcos certainly don’t help.

– Let’s break into two parts:

  1. How do you help people find you and
  2. Once, they’ve found you, how do you help them buy one of your products.

Tata

I’m always confused between Tata Communications, Tata Docomo and Tata Indicom. I suspect Tata Communications is for corporates (Gaboli has a lease line from Tata Communications) but it’s strange that the URL http://www.tataindicombroadband.in/tariffs.html shows Tata Communications.

It’s also strange that they don’t have any plan for less than Rs. 1000 per month. Perhaps they are not interested in retail customers.¬†However, the user interface was simple, clean and didn’t throw any bugs. Full marks to them there.

MTNL

I reached two different pages on two different site – both seem to be official MTNL sites. Which one is correct? this http://delhi.mtnl.net.in/commercial/broadband_tariff.htm or this http://mtnldelhi.in/broadband/postpaid_broadband_tariff_plans.htm

Needless to say the design seemed two decades old.

Airtel

This is a case of ‘coolness’ over ‘usable’ or ‘form’ before ‘function’. The code doesn’t work on chrome. Half the page is blank while the other is cluttered and needs a scroll. There are redundant steps and questions which are bound to turn customers away.

Summary

I’m still surprise by the hesitance towards paying for user experience (design and management) services. The internet is not a place for just reproducing print material. It’s a place for interactions and transactions.

Here are 3 things which I often mention in our presentations to clients:

– Search: The Google SERPs page is now as important as the front of your corporate building. If I search for broadband and you are not in the top few organic results, then 80-90% of the people will not be able to reach you. Think about how much you invest in the front of your building.

– Navigation: In a shop, would you build an obstacle course between the counters? Every click brings a threat of ‘customer dropping out’. Make it quicker and easier for folks to buy your products.

– You’re mistaken when you say aam janta is not online. Railway bookings (IRCTC) for individuals and online tax transactions (VAT, service tax etc.) for small businesses have changed the scenario.

After all, nobody wants to step out when it’s 44 degrees. Please sir … let us buy online!

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Jun 12

Courtesy Aditya ‘Dean’ Dikshit and Rajat Maaker, I’ve found the inspiration to overcome inertia and come back to my blog. nike air max pas cher chaussures nike Fjallraven Kanken NO.2 UK Rajat says I need to write down my predictions so that one day I can say ‘I told you so’. goedkoop nike air max air max soldes But the tipping factor on this lazy, second saturday of the month, afternoon was the movie ‘The Crupier’. soldes air max 1 Jered Weaver Jersey It’s about a writer who gets a job with a casino – takes part in a robbery scheme but still manages to place his bets well enough to pull it off. Cheap Nike Shoes Outlet UK So here’s my piece today on taking bets in life or more specifically – in business. nike air max 1 pas cher Asics Pas Cher Latest Opportunity Obsession: To make a short story long, during our visit to the US in September, I noticed the prevelance of hand sanitiser gel dispensers in almost every public facility – airports, hotels, public bathrooms, lounges, corporte offices etc. nike air max 1 pas cher Fjallraven Kanken Big Maglie Detroit Pistons air max pas cher etc. Nike Free Rn Flyknit Donna Not to forget, the small travel size bottles in almost every lady’s purse. Clayton Kershaw Authentic Jersey Then you think about the convenience factor and that once someone starts using it, it’s hard to stop. New Balance Pas Cher Peyton Manning Tennessee Football Jerseys Adidas Superstar Heren grijs Nike Air Max 1 Femme Pat Sullivan – Auburn Tigers Jerseys Think about the scare factor – Mothers concerned for their kids. Nike Air Max 2017 Dames blauw cheap air jordans free shipping Under Armour Shoes Lifebuoy soap sales are up 30-40% since they linked their advertisements to prevention of H1N1. Nike Roshe Run Heren Garrett Richards Jersey Swines… Now in India, within the last 45 days I’ve seen 3 new big brands entering in the space and the radio in Pune and Bangalore (at least) are constantly playing ads. Maglia Larry Bird Adidas NMD Heren However, the market is huge and still in the nascent to growth stage. nike air max 2016 goedkoop fj√§llr√§ven k√•nken Laptop 13 Plenty of bucks to be made. Goedkoop Nike Air Max 2017 kanken fjallraven france Hotels, Offices, Schools, Restaurants are still open fields. Nike Air Max 2017 Goedkoop Heck – Let me go ahead and make my audacious bets. asics schoenen Nick Chubb – Georgia Bulldogs Jerseys Kris Bryant Authentic Jersey air max 90 pas cher – I predict the market will grow significantly for the next 5-7 years. nike air max 2016 blauw Mochilas Kanken Classic – The urban institutional sales will peak in about 18-24 months. nike tn requin pas cher Nick Chubb Jerseys nike tn requin Fjallraven Kanken Kopen Air Max Goedkoop – Once that has happened, some ‘chik shampoo’ dude will come along and introduce sachet size packets for sanitiser gel and sell them for Rs. Scarpe Adidas NMD Runner nike air max 2017 pas cher 1 (or thereabout) to consumers. Adidas NMD Heren Middle Class Mother’s will start putting a packet in lunch boxes for the kids. air max pas cher Nike Air Max Dames The rich kid’s schools will have dispensers anyway – A new player will emerge through a quick gain in market share. bestellen nike air max 2016 This player will either be bought out or will diversify heavily within its first 3 years. – In 2015, free packets will be distributed to the poor (ok ok…too much) Quoting the line from Rocket Singh – ‘Risk to spiderman bhi leta hai… Mochilas Kanken Baratas main to sirf salesman hoon.’ Ok – that didn’t really make sense (…In the movie or in real life) My other prediction is the boom for Single Malt Whiskey in India: No Brainer! To conclude the post, my biggest bet is now on context based social networks. nike air max 1 og femme Large – small, generic – branded, public – private… Nike TN Requin 2017 chaussures nike Every single trusted relationship or network will be moving some parts of their interactions and transactions online. Fjallraven Kanken Occasion Nike Air Max Italia With the diversity in consumer tastes, preferences, needs and desires there’s place for a quite a few people to help provide those platforms and tools. Solde adidas superstar People say ‘there can only be one Facebook, one Twitter, one Google Wave’. sac fjallraven kanken nike running goedkoop My only answer is that large corporations by definition are ‘feature focused’ to cater to mass markets. nike air max 1 ultra flyknit femme chaussures de foot umbro Small startups find opportunities in being ‘customer focused’. Russell Wilson – Wisconsin Jerseys new balance 996 homme bordeaux nike air max 2017 heren nike air max 2017 goedkoop A few marquee customers, some references and you’re ready to roll. 3 years from now, I could be eating sour humble pie ..

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Jun 12

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