Aug 28

Ok – maybe Oliver Twist had it tougher than me. New Balance 446 mujer But telcos are sure making it tough for the digital citizens to give them their money. asics gel kayano 21 mÄ™skie With the Mercury touching 44 Degrees Celcius…

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  • my modem (+ inbuilt wifi router) konked off after a decent 3-4 year service (never once turned it off). I gave a call to our service provider, airtel, but they weren’t that friendly. I was faced with a bill for a new modem+router, so I thought this is an incentive for me to explore new providers. Canotte Atlanta Hawks Chalo – they have bigger battles to fight out with the moving target telecom policy and the associated scams

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    So, I googled for keyphrases such as Broadband Delhi, broadband delhi plans, cheap broadband plans etc. Air Jordan 5 Retro Like most googlers, I didn’t bother looking beyond top 6-7 results. New Balance Pas Cher – MTNL seemed to have the best organic results. – Airtel, reliance, tata photon, aircel, hughes (for business) seem to be front runners in Google adwords – I felt the need for a price comparison site – which is fairly common in western markets.

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  • I found a couple Price India – What kind of price comparison site doesn’t give you links to the product page if you want to buy it. They should also put in dates because price information is going to change frequently. Broadband Plan – Terrific comparison interface with some nice interactions – you can filter on the plans using a slider for cost, speed or data usage limits. Or you can do any combination of the three. It’s a pity that they haven’t mentioned dates either and once you’ve decided which plan you like – the contact details are corporate addresses and generic URLs. The real switching cost – trying to choose a broadband plan So from top of my mind, I could think of airtel, tata, reliance, tikona and MTNL. So I decided to look at their broadband plans or order a new connection online (HA!) – Each provider has atleast 10 plans based on permutations and combinations data usage, speed and cost. – Choosing the plan is a tough proposition – but the telcos certainly don’t help. – Let’s break into two parts:

    1. How do you help people find you and
    2. Once, they’ve found you, how do you help them buy one of your products.

    Tata I’m always confused between Tata Communications, Tata Docomo and Tata Indicom. I suspect Tata Communications is for corporates (Gaboli has a lease line from Tata Communications) but it’s strange that the URL http://www.tataindicombroadband.in/tariffs.html shows Tata Communications. It’s also strange that they don’t have any plan for less than Rs. Canotte Boston Celtics 1000 per month. Perhaps they are not interested in retail customers. However, the user interface was simple, clean and didn’t throw any bugs. Full marks to them there. MTNL I reached two different pages on two different site – both seem to be official MTNL sites. Which one is correct? this http://delhi.mtnl.net.in/commercial/broadband_tariff.htm or this http://mtnldelhi.in/broadband/postpaid_broadband_tariff_plans.htm Needless to say the design seemed two decades old. Fjallraven Kanken Classic Airtel This is a case of ‘coolness’ over ‘usable’ or ‘form’ before ‘function’. The code doesn’t work on chrome. Half the page is blank while the other is cluttered and needs a scroll. There are redundant steps and questions which are bound to turn customers away. Summary I’m still surprise by the hesitance towards paying for user experience (design and management) services. The internet is not a place for just reproducing print material. It’s a place for interactions and transactions. Here are 3 things which I often mention in our presentations to clients: – Search: The Google SERPs page is now as important as the front of your corporate building. If I search for broadband and you are not in the top few organic results, then 80-90% of the people will not be able to reach you. Think about how much you invest in the front of your building. shaly.fr – Navigation: In a shop, would you build an obstacle course between the counters? Every click brings a threat of ‘customer dropping out’. Make it quicker and easier for folks to buy your products. – You’re mistaken when you say aam janta is not online. Railway bookings (IRCTC) for individuals and online tax transactions (VAT, service tax etc.) for small businesses have changed the scenario. After all, nobody wants to step out when it’s 44 degrees. Please sir …

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