Jun 14

I had the opportunity to attend a CMO event for Octane’s 2012 eMarketing report launch. Other than a good networking opportunity, it was a source of great insight. Annurag Batra of exchange4media fame was part of the panel and one of his insights stood out strong in my mind.

” The CMO and CTO are not spending enough time together. Air Jordan 3 Uomo Instead, the CMO’s are spending too much time with the media fraternity”

You can also catch his views on trends for 2013 at India Marketing Review. chaussures adidas In a separate conversation with digital manager for a fast moving healthcare company, she said,

“With people getting used to Tata Sky +, the ads are not working as before. Todd Gurley UGA Jersey So there’s no choice but for brands to move towards digital”

This is the genesis of Digital Digital. In our work with Fortune 500 companies and with startups, we have realised that the ability of a brand to differentiate in marketing is becoming heavily tech dependent. Asics Gel lyte 3 Pas Cher Tech here means data and granular analytics. nike air max 2016 wit It means mobile and the possibilites of augmented reality that comes with it. Nike Air Max 2017 Heren zwart It means responsive design to adapt to multiple browsers, devices and environments. Nike Air Max TN Homme It means email vs. SMS. It means video and viral and viral videos. It means content. Lots of it. And understanding how the search engines get through to that content. It’s about gesture recognition a la minority report. Scarpe Kobe 11 It means user experience testing Digital Digital is an attempt to provide that bridge between the CMO and CTO. air max pas cher It’s a resource platform for tech trends for marketing. Nike air max 90 pas cher It’s a platform to showcase demo’s and prototypes. Thanks for the articulation Annurag.

81 Responses to “Of CMOs and CTOs”

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